Parallel universes In which Netflix becoming Qwikster makes sense

Doing Two Things Is Confusing The year is 2000, Amazon, the burgoning internet book seller, splits off their new music department into a website called Nile.com. By 2011 every river has a .com address and is a commerce portal operated by Amazon.com. Over the next 10 years the internet is entirely dominated by single-serving sites. … Continue reading